Third Straight Monthly Gain Puts Radio’s Reach At Highest Level Since COVID Impact.
Radio’s weekly reach rose for a third consecutive month in Nielsen’s April PPM survey, hitting its highest level since March 2020 when COVID-19’s impact began to upend normal media consumption patterns. New data released today (May 20) shows radio has added more than 5 million new weekly listeners aged 12+ since the beginning of 2021 […]