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Borrell Forecasts Radio Advertising Will Double This Summer.

INSIDE RADIO

As individual states begin to reduce social distancing restrictions in a slow, gradual reopening of the U.S. economy, advertisers will begin to return to some form of “normal” marketing. That’s anticipated to occur in three distinct phases. Phase three, expected during the summer months, will be marked by a “doubling” of the use of radio by marketers, Gordon Borrell said Monday, citing early data from Borrell Associates.

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