PO Box 3178 | Bismarck, ND 58502 | Phone: 701-258-1332

Tuesday, April 9, 2024 – Noon ET

GroupM: AI Spawning Startup Boom Already Impacting Half Of All Advertising

Estimating that half of all advertising will be influenced in at least some way by AI by the end of this year, GroupM Global President of Business Intelligence Kate Scott-Dawkins predicts the burgeoning technology also will be Madison Avenue’s next big category boom. “I think we are really like to see a boom of startup […]

With Bipartisan Support, And FCC Blessing, Congress Looks To Keep AM Radio In Vehicles.

If the government can require safety belts in every vehicle to protect drivers, then it should also be able to require an AM receiver to ensure Americans can access emergency alerts. That is the idea behind legislation introduced Wednesday that would require carmakers to maintain AM broadcast radio in new vehicles at no additional charge. […]

Ten Minute Trainer Network

Starting this May the old NDBA training platform from P1 Learning will officially move to the new Ten-Minute Trainer Network. With the new Ten-Minute Trainer (TMT) Network NDBA members will gain access to the same training they had on the previous platform. Most videos on the network are under 10-minutes and can be streamed on a […]

FCC To Partner With NAB On NextGen TV-Focused ‘Future Of Television’ Initiative

LAS VEGAS — The FCC will collaborate with an NAB-led leadership group called The Future of Television initiative to work through the “big-picture issues” around the transition to ATSC 3.0, also known as NextGen TV, FCC Chair Jessica Rosenworcel said at the NAB Show in Las Vegas Monday. Rosenworcel also said that she would be […]

Broadcasters Push for Use of Software-Based EAS

NAB says it will help with security and eliminate need for specific hardware A new optional approach to internal EAS operations is being advocated by the National Association of Broadcasters as a way to help broadcasters secure alerting equipment from cyberattack. NAB says using software-based encoder/decoder technology would eliminate the need for physical EAS equipment […]

Cybersecurity Advisory Board Outlines Priorities For Broadcast Technology Vendor Community

The Cybersecurity for Broadcasters Retreat advisory board has identified 10 security priorities for the providers of technology specialized to the media industry. Vendor security has been a priority for the Cybersecurity Retreat since it was first convened in 2018. The issue has gained in importance in the past 12 months, as insurance companies have pressed […]

Why More Brands Are Gravitating To Audio Advertising.

Despite an uncertain economy and a growing menu of marketing avenues, brands continue to  gravitate to audio advertising in all of its manifestations, drawn to the medium’s human connection, ability to drive recall, efficacy, and low cost. Execs at ad agencies that specialize in audio say the channel’s efficiency is helping drive an uptick in […]

LeGeyt: Keep AM In Cars, Keep Americans Safe

In a Wednesday post on the NAB blog, Curtis LeGeyt mixed history, emotion, and fact in a stirring defense of AM radio in cars. As Ford, Tesla, BMW, and Audi remove AM from the dashboard, LeGeyt reminds carmakers of AM’s role on “the front lines of history.” AM’s prevalence in rural communities and America’s largest […]

Rupert Murdoch Concedes That Fox News Anchors ‘Endorsed’ Bogus Election Fraud Claims

Fox Corp. chairman’s deposition testimony could prove harmful in voting machine company Dominion’s $1.6 billion lawsuit against the far right media company Fox Corp. chairman Rupert Murdoch acknowledged that Fox News hosts rendered on-air support for former President Donald Trump’s spurious claim that the 2020 national election was bogus, even though they understood this assertion […]

Radio Can Provide Opportunity For Automakers Sitting Out This Year’s Super Bowl.

The majority of automakers will sit out this year’s Super Bowl, citing economic concerns and supply issues. The high price for a Super Bowl ad – reportedly $7 million for a 30-second spot – has many car makers hedging their bets. “Auto manufacturers are still working through supply shortages, and big Super Bowl ads aren’t […]