As national advertisers and agencies map out their 2024 media plans, Nielsen presented a deep dive on network radio for its clients on the buy and sell sides Wednesday. Using the media planning tool Nielsen Media Impact and data from the latest installment of its Audio Today series, the measurement giant showed how network radio can greatly expand a campaign’s reach and how it fits into the media plan.

Sage EAS Users Get a Deadline Extension From the FCC
But users of other equipment must still comply by Dec. 12 Users of Sage equipment: You now have another 90 days to meet that pending