NAB has produced new public service announcements (PSAs) for stations in response to the COVID-19 pandemic. TV spots are available here and radio spots are available here. The PSAs focus on a message of hope and encouragement for Americans. They direct listeners and viewers to WeAreBroadcasters.com/Hope.
The PSAs are available in :30 and :15, English and Spanish, and the TV spots are closed captioned. Please note: if you customize the PSA, it may strip the closed captioning. Please be sure your PSAs are closed captioned before airing.
To date, stations have donated an immense amount of airtime to NAB’s COVID-19 PSAs. Since March 12, stations have aired the PSAs over 411,000 times for an estimated ad value of more than $90 million. This does not include station-produced PSAs and spots from other organizations, which we know broadcasters are also running.
Thank you for your outstanding service during this difficult time for our country. It is an honor to serve you in the nation’s capital.