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New Guidance for Audio Processing in Streaming

New AES Technical Document provides recommendations for streaming and on-air loudness

Many people do not understand audio processing. People do not listen to your station because you have incredible audio processing, they come for the desired content. That said, audio processing adds to the listening experience, making your audience comfortable and giving them the ability to best enjoy the content.

Naturally, audio processing for broadcast radio should be different from the processing of streaming audio.

For broadcast radio you want to be the loudest on the dial so that when a potential listener hits scan, the station stands out. It almost works as a “stop sign,” demanding the listener pause and pay attention.

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