Public Education Partnerships

North Dakota Broadcasters Association PEP Campaign for Sponsors: As a non-profit or government agency, you have a message you want to get out to the public – to educate, inform, warn, or create awareness.  Whether promoting the overall services of your organization for the first time, a new campaign, radio, and TV exposure are within your reach. The PEP (Public Education Partnership) Program offers all the advantages of broadcast advertising-frequency, repetition, timeliness.  You gain immediate access to all media markets across the state and airtime exposure at a fraction of the cost of commercial ad time. During your PEP Campaign, NDBA members allocate time in their broadcast schedule to give your spots the widest possible distribution throughout the state. In return, the NDBA requires that you have not had any contact or purchase advertising from any media-including radio, television, newspapers, billboards, or the Internet before and during the campaign.  When utilizing the PEP Campaign, it cannot be brokered to third parties…Begins with Organization, Government or State Agency to NDBA.  All PEP spots must be produced by the Sponsor with a tag on the end saying:

“Sponsored by “Your organization” aired by the North Dakota Broadcasters Association and this station”.

Unlike PSAs (Public Service Announcements), PEP Spots are:

*Made available exclusively through a contract with NDBA.

*Broadcast in a variety of markets – large and small – throughout the state, giving your message wide exposure

*Giving priority treatment for available airtime from North Dakota Broadcasters

*Aired repeatedly throughout the course of your campaign

*Likely to air in desirable time slots (less than 20% of PEP spots air during the overnight hours)

*Tracked by participating stations so PEP Sponsors receive a report summarizing number of spots and the value of the airtime given.

NDBA Members support PEP Campaigns – and deliver an excellent ROI (Return on Investment). As a PEP Sponsor you pay a flat fee based on the duration of your Campaign commitment – three months, six months, or a year. Revenue from the PEP program subsidizes NDBA member services such as State & Federal Legal Hotline, Regulatory Compliance programs and State & Federal Advocacy efforts. In recognition of this support, member stations reward PEP Sponsors with an excellent return on investment. For every dollar you invest, you can expect to see $2 of airtime in quality placement. ND Radio & TV stations have a pattern of overdelivering an organization’s powerful message.

NDBA PEP is a Great Deal and a Great Deal More…. getting your powerful message out effectively and affordably.