PO Box 3178 | Bismarck, ND 58502 | Phone: 701-258-1332

Tuesday, November 12, at Noon ET

Public Education Partnerships

Public Education Partnerships

THE NDBA WORKS WITH NORTH DAKOTA RADIO AND TV STATIONS TO HELP NON-PROFITS AND STATE/FEDERAL AGENCIES GET THEIR MESSAGES OUT TO A WIDE AUDIENCE. READ BELOW TO SEE IF YOUR ORGANIZATION QUALIFIES TO AIR AN NDBA PEP PROGRAM!

The North Dakota Broadcasters Association (NDBA) is the broadcast trade association in North Dakota and is affiliated with The National Association of Broadcasters (NAB). There are 50 state broadcasters’ associations plus one in Puerto Rico.

In 1936, the Federal Communications Commission (FCC) authorized a program allowing state broadcast trade associations to fundraise through Public Education Awareness sponsorship campaigns. The sponsorships, known as PEP (formerly referred to as NCSA) are available to non-profits, other trade associations, state and federal agencies.

Details of the PEP Sponsorship:

  • Campaigns are contracted on all participating radio and television stations
  • If a scheduled announcement is missed, it may be made good if needed to make ratio guarantee
  • A Record of Performance (invoice) is is summarized by NDBA on a quarterly basis for the sponsor.
  • All campaigns are for 30-second announcements

How the PEP program differs from a PSA campaign:

  • All announcements are contracted by stations at the request of NDBA
  • If an announcement is missed, it will be made good if necessary to meet ratio guarantee
  • Sponsors receive a Proof of performance by the NDBA that outlines participating station, number of spots aired and dollar value.
  • There is a guaranteed delivery on investment

In North Dakota, the NDBA airs its PEP sponsor campaigns on a minimum of 78 radio and 21 televisions stations statewide with the potential to reach all radio and television households. NDBA guarantees the sponsor a minimum 2 to 1 rate of return on their investment.

For example if a sponsor’s investment is $30,000, they are guaranteed a minimum of $60,000 in value on the statewide radio and television campaign.