Public Education Partnerships

Public Education Partnerships

THE NDBA WORKS WITH NORTH DAKOTA RADIO AND TV STATIONS TO HELP NON-PROFITS AND STATE/FEDERAL AGENCIES GET THEIR MESSAGES OUT TO A WIDE AUDIENCE. READ BELOW TO SEE IF YOUR ORGANIZATION QUALIFIES TO AIR AN NDBA PEP PROGRAM!

In 1936, the Federal Communications Commission (FCC) authorized a program allowing state broadcast trade associations to fundraise through Public Education Awareness sponsorship campaigns. The sponsorships, known as PEP (formerly referred to as NCSA) are available to non-profits, other trade associations, state and federal agencies.

Guidelines for the PEP Program

• The PEP Program is available to government agencies or non-profit groups.
• NDBA guarantees participation by a minimum of 78 radio and 21 televisions stations statewide with the potential to reach all radio and television households.
• Announcements must be public service in nature.
• Announcements must be 15 or 30 second spots for TV and 30 or 60 second spots for radio (:30 preferred).
• NDBA provides for distribution and traffic instructions to participating stations.
• Stations file affidavits of performance at the end of each month and NDBA prepares a report from these affidavits demonstrating the cash value of the spots delivered across the entire state by both radio and television participants.

The NDBA airs its PEP sponsor campaigns on a minimum of 78 radio and 21 televisions stations statewide with the potential to reach all radio and television households. NDBA guarantees the sponsor a minimum 2 to 1 rate of return on their investment.

For example if a sponsor’s investment is $30,000, they are guaranteed a minimum of $60,000 in value on the statewide radio and television campaign.

If you are a non-profit or governmental agency, please contact James Reed for more information on this valuable program.