The majority of automakers will sit out this year’s Super Bowl, citing economic concerns and supply issues.
The high price for a Super Bowl ad – reportedly $7 million for a 30-second spot – has many car makers hedging their bets.
“Auto manufacturers are still working through supply shortages, and big Super Bowl ads aren’t needed to drum up interest for vehicles that are still in short supply,” Jessica Caldwell, Executive Director of Insights at Edmunds told AdAge.
A top advertising category for the radio industry, automakers would see more bang for their buck on broadcast radio.
