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Reaching Auto-Buying Radio Listeners

While there have been many shifts in consumer behaviors, many consumer preferences remain unchanged. If there is one thing that the pandemic has proven, it is that personal connections matter.

Throughout 2020 and to date, there have been numerous articles covering the shifts in consumer behavior across a wide array of categories. From online purchases to curbside pickup, consumers have shifted the way that business is done. Yet, in-person and personal contact are still important.

According to Capital One’s Car Buying Outlook survey, consumers still plan on visiting, test driving and financing vehicles in person at dealerships.


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