News & resources

Study: More Than Half Of Radio Listeners Say They’re Tuning In More In The Car.

As more Americans get out of the home and return to traditional workplaces, in-car radio listening is recovering from earlier phases of the pandemic, new research shows. Among core radio station consumers, more than half (53%) say they are listening “a lot” to a regular radio in the car, up from 47% in May.

An online survey of more than 27,000 listeners in the U.S. and Canada, conducted Sept. 29-Oct. 1 by Jacobs Media for the Radio Advertising Bureau, asked station database members which platforms they were using “a lot” to listen to the station that sent them the survey. While in-car radio was No. 1, with a bullet, a regular radio at home came in second place with 28%, followed by a regular radio while working outside your home (20%).

“There has been a lot of disruption in the last six or seven months with many people working from home or just not in their normal places,” Jacobs Media President Fred Jacobs said during a webinar on Monday. “This underscores the point that in-car listening is beginning to normalize.”

Listening to broadcast radio streams on various devices remained solid, although it softened a bit from earlier in the pandemic. The portion of respondents who said they are listening to streaming on the station’s website “a lot” dipped from 24% in May to 20% in October, while streaming on the station’s own mobile app fell from 21% to 16% over the same period.

Share:

More News

Pai: FCC Will Clarify Section 230

Said they have no First Amendment right to immunity denied others, including broadcasters FCC chairman Ajit Pai has signaled he plans to follow President Trump’s

Send Us A Message