Coming off a holiday weekend, it is a reminder of the way things used to be. Very little about this year has been usual so far. Everything is different and continuously changing. This is now the new normal – constant change, shifts and analysis into what consumers are thinking, doing and plan on doing.
According to a recent custom Nielsen survey, 55% of adults are “ready to go.” People are eager to get things back on track and back to normal – or whatever the new normal is. What about radio listeners? How do radio listeners feel, and what are their plans?