{"id":28,"date":"2019-09-20T21:03:56","date_gmt":"2019-09-20T21:03:56","guid":{"rendered":"https:\/\/www.ndba.org\/files\/?page_id=28"},"modified":"2026-01-29T16:36:51","modified_gmt":"2026-01-29T22:36:51","slug":"public-education-partnership","status":"publish","type":"page","link":"https:\/\/www.ndba.org\/files\/public-education-partnership\/","title":{"rendered":"Public Education Partnership"},"content":{"rendered":"\t\t
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Public Education Partnerships<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tNorth Dakota Broadcasters Association PEP Campaign for Sponsors:<\/i><\/strong>\n\nAs a non-profit or government agency, you have a message you want to get out to the public \u2013 to educate, inform, warn, or create awareness.\u00a0 Whether promoting the overall services of your organization for the first time, a new campaign, radio, and TV exposure are within your reach.\n\nThe PEP (Public Education Partnership) Program offers all the advantages of broadcast advertising-frequency, repetition, timeliness.\u00a0 You gain immediate access to all media markets across the state and airtime exposure at a fraction of the cost of commercial ad time.\n\nDuring your PEP Campaign, NDBA members allocate time in their broadcast schedule to give your spots the widest possible distribution throughout the state.\n\nIn return, the NDBA requires that you have not had any contact or purchase advertising from any media-including radio, television, newspapers, billboards, or the Internet before and during the campaign.\u00a0 When utilizing the PEP Campaign, it cannot be brokered to third parties\u2026Begins with Organization, Government or State Agency to NDBA.\u00a0 All PEP spots must be produced by the Sponsor with a tag on the end saying:\n
\u201cSponsored by \u201cYour organization\u201d aired by the North Dakota Broadcasters Association and this station\u201d.<\/strong><\/blockquote>\nUnlike PSAs (Public Service Announcements), PEP Spots are:\n
*Made available exclusively through a contract with NDBA.<\/strong><\/blockquote>\n
*Broadcast in a variety of markets \u2013 large and small \u2013 throughout the state, giving your message wide exposure<\/strong><\/blockquote>\n
*Giving priority treatment for available airtime from North Dakota Broadcasters<\/strong><\/blockquote>\n
*Aired repeatedly throughout the course of your campaign<\/strong><\/blockquote>\n
*Likely to air in desirable time slots (less than 20% of PEP spots air during the overnight hours)<\/strong><\/blockquote>\n
*Tracked by participating stations so PEP Sponsors receive a report summarizing number of spots and the value of the airtime given.<\/strong><\/blockquote>\n\n
NDBA Members support PEP Campaigns \u2013 and deliver an excellent ROI (Return on Investment).<\/strong> As a PEP Sponsor you pay a flat fee based on the duration of your Campaign commitment \u2013 three months, six months, or a year. Revenue from the PEP program subsidizes NDBA member services such as State & Federal Legal Hotline, Regulatory Compliance programs and State & Federal Advocacy efforts. In recognition of this support, member stations reward PEP Sponsors with an excellent return on investment. For every dollar you invest, you can expect to see $2 of airtime in quality placement.<\/i> ND Radio & TV stations have a pattern of overdelivering an organization\u2019s powerful message.

\nNDBA PEP is a Great Deal and a Great Deal More\u2026. getting your powerful message out effectively and affordably.<\/i><\/strong>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Public Education Partnerships North Dakota Broadcasters Association PEP Campaign for Sponsors: As a non-profit or government agency, you have a message you want to get out to the public \u2013 to educate, inform, warn, or create awareness.\u00a0 Whether promoting the overall services of your organization for the first time, a new campaign, radio, and TV […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-28","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ndba.org\/files\/wp-json\/wp\/v2\/pages\/28","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ndba.org\/files\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ndba.org\/files\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ndba.org\/files\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ndba.org\/files\/wp-json\/wp\/v2\/comments?post=28"}],"version-history":[{"count":114,"href":"https:\/\/www.ndba.org\/files\/wp-json\/wp\/v2\/pages\/28\/revisions"}],"predecessor-version":[{"id":9571,"href":"https:\/\/www.ndba.org\/files\/wp-json\/wp\/v2\/pages\/28\/revisions\/9571"}],"wp:attachment":[{"href":"https:\/\/www.ndba.org\/files\/wp-json\/wp\/v2\/media?parent=28"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}